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Your Destination Isn’t Unique … Unless You’re Marketing It That Way

Highlight the things that make your destination a can’t-miss with content types that go beyond the basic blog post.

Row of beach houses in the sand.

By Jeff Ficker

Head to any corner of the country, and you’re bound to find a town or city with a stellar food scene, a thriving arts community and a few cute boutiques. As trends spread beyond the major metros into smaller towns and villages, standing out from the crowd as a destination becomes more and more difficult.

That’s where your content comes in — by creating unique content pieces, you’re able to tout the things that truly set your destination apart.

Tip: Itineraries That Help Visitors Plan Their Perfect Stay

In an effort to target the myriad traveler types that head to Tucson, Arizona, we created 10 different itineraries for Visit Tucson, while weaving universally loved elements like great food into each one. Outdoor enthusiasts can find hiking, biking and stargazing recommendations in Outdoor Adventures, a four-day exploration through the Sonoran Desert, while families can plan their ideal getaway with the Five-day Family Fun itinerary.

Tip: Neighborhood Guides That Help Travelers Get Off the Beaten Path

Today’s traveler is often looking for insider tips that will help them experience the city like a local. In a city like New Orleans, figuring out where to start and what to explore can be a daunting task. The city’s CVB recently launched neighborhood guides that give visitors a quick overview of the best of each area, as well as a deeper look at its history, what it’s known for and any can’t miss spots for food and culture.

Idea: Food-Centric Content that Provides More Than a Menu

When it comes to food content, it’s no longer enough to lean on your top 10 burger lists. Travelers and diners are savvier than ever and want to know the story behind the meal, as well as where to find truly unique fare. When Visit Charlotte needed to revamp its website, they tasked us with creating food content that highlighted the rich traditions and new trends that have helped put Charlotte, North Carolina, on the culinary map. Pieces like Charlotte’s Southern Fare: A Field Guide provide a crash course in classic Southern food, while Charlotte’s Culinary Pioneers celebrate the iconic eateries that helped pave the way for the city’s culinary future.

We Know Travel Content

We can help you build a strategic content marketing program that will encourage travelers to visit your destination.


Jeff Ficker
Jeff Ficker Chief Creative Officer

Jeff has more than a decade of experience as a content marketing strategist. At Casual Astronaut, he oversees the agency’s team of editors and art directors, who collaborate with a network of writers, photographers and videographers to produce content with a journalistic approach. He has launched marketing programs for dozens of global brands, including The Ritz-Carlton, CBS Television, UPS and Honda/Acura.

A contributor to Travel + Leisure and Sunset, Jeff is a former adjunct faculty member at Arizona State University’s Walter Cronkite School of Journalism. Jeff lives in Phoenix but flees to Copenhagen every summer to escape the desert heat. Outside the office, he volunteers as a Court Appointed Special Advocate (CASA) in Arizona’s foster care system.

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