Print Is Dead, Right? Wrong
In an age dominated by digital interactions, print marketing emerges as a refreshing and impactful alternative. Five reasons why print should be a part of your marketing efforts.
Sure, it’s ironic to write about this topic in the digital space, but it must be said: Print is not dead. Print marketing campaigns still make an impact. Here are five reasons print has a place in the marketing world — and should be a part of your content marketing strategy.
1. Print is special in our digital world.
Our lives are spent scrolling, tapping, and swiping, with our attention often divided among multiple digital devices. So when we’re able to actually touch and turn a real page, it engages our senses in a way that the online world simply can’t. The tactile moments that print marketing campaigns create stick with consumers. The sensory experience of holding a beautifully crafted brochure or a high-quality magazine can evoke stronger emotional connections and make your brand more memorable. The texture of the paper, the shine of special inks and foils, and the visual impact of high-resolution images all contribute to a multi-sensory experience that digital media struggles to replicate. Additionally, the act of physically interacting with print materials can create a sense of ownership and personal connection, reinforcing your message in a way that digital content often fails to achieve.
2. Print gives you ultimate control.
In the digital space, your marketing message is always subject to browsers, screen sizes, pop-up blockers, and more. In the unplugged world, all that digital clutter falls away, leaving only your design and your words—exactly the way you want them to appear. This control ensures your message is delivered precisely as intended, maintaining the integrity and impact of your content.
3. Print can convey quality easier than an online article.
With an online article or landing page, there’s no paperweight to convey your brand’s level of quality. The audience doesn’t get a sense of the amount of work that went into a piece just by picking it up and feeling the weight of it. They can’t run their hands over the cover and admire the paper stock. Print allows you to express brand quality, craftsmanship and pride without saying a word. This tangible representation of quality can enhance your brand’s credibility and prestige.
4. Print doesn’t face the same volume of competition.
Think of the number of emails you get each day. Now, how many engaging pieces of mail do you get? Chances are not many, but you remember them when you pull them out of your mailbox. Take, for example, Moments, the biannual publication we reimagined for Phoenix Children’s. Adorable kids, an attractive design, magazine-style architecture: This publication turns heads (and drives brand awareness) for all the right reasons that print marketing campaigns do right. Print stands out in a sea of digital noise, making it more likely to capture and hold your audience’s attention.
5. Print is more personal than a status update.
So much about the online world is anonymous. (Is that tweet from a real person or a robot?) But with print, the message is delivered with a hint of intimacy. Many people have had to literally touch the piece before it makes its way into your hands. And because of that, one of the oldest forms of communication — words on paper — will always be something special. The personal touch of print can foster a deeper connection with your audience, making them feel valued and appreciated.
In an age dominated by digital interactions, print marketing emerges as a refreshing and impactful alternative. Its tactile nature, controlled presentation and ability to stand out in a crowded marketplace provide unmatched advantages. By integrating print into your content marketing strategy, you not only enhance your brand’s quality and personal connection with your audience but also create memorable experiences that linger long after the page is turned. As technology continues to evolve, the timeless allure of print proves that some traditions are too valuable to fade away.