Inspiring Advocacy and Increasing Awareness
Voices for CASA Children strives to ensure every foster child in Maricopa County has the support of a Court Appointed Special Advocate (CASA). In an effort to further this mission, we used content, social media and digital marketing to drive volunteer recruitment.
A nonprofit that supports foster children in Arizona, Voices for CASA Children turned to C/A for help recruiting more CASA volunteers in Maricopa County. Becoming a CASA is no small undertaking, so we set out to educate and inspire by creating a landing page full of informative content.
From there, we used a combination of email, paid search and digital advertising to target potential volunteers, and ultimately, encourage them to fill out an application.