Creating Content and Campaigns to Inspire Travel
Audience-specific itineraries for Visit Tucson give luxury spa-goers, golf buddies and outdoor lovers alike a richer Tucson experience by highlighting all of the elements of a trip that appeal to their sensibility.
The Old Pueblo is home to a rich cast of characters, from the artists who contribute to the city’s vibrant cultural scene to professors who have made the University of Arizona an important hub for research and creativity. In an effort to share their stories, along with the history and heritage that sets Tucson apart, we created itinerary landing pages to highlight those myriad only-in-Tucson moments.
By creating dedicated landing pages segmented by target audience, Visit Tucson was able to share highly specific itineraries with Millennials, Gen-Xers and Boomers alike to serve them the information best suited to their travel needs. Prominent CTAs were included to drive conversions, while display and social advertising tailored to each audience was created to broaden Visit Tucson’s reach.