Building a Site That Puts the Patient Experience First
Slidell Memorial Hospital had a problem: Its website was outdated and hard to navigate. We brought it into the present with an intuitive, mobile-first design.
It had been years since the Slidell Memorial Hospital website had been designed. Inevitably, that translated to a dated interface, a clunky user experience, an unwieldy navigational structure and an outdated CMS that made making simple changes cumbersome.
C/A was tasked with bringing the SMH website into the present and putting users’ needs first. That meant a new sitemap that prioritized the patient audience and put important actions, like finding a doctor, front and center.
During the discovery phase, it also became clear that the new website needed to reflect not only the hospital’s excellence in care, but its friendly and approachable reputation as well. While the visuals for most hospital websites focus on buildings and/or real or stock photography, we wanted to go in a different direction — one that would feel fresh but also welcoming. The illustrations used throughout the site immediately convey the warmth and friendliness that people can expect from the SMH care team. As one stakeholder put it, “We treat people like family. Patients are our family and friends.” And now the SMH website reflects that sentiment in its design and in its user-friendly nature.