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Our Work Ochsner Health System

Driving Volume with a Content-Centric Multichannel Approach

From lead generation campaigns to web design and development, our work with Ochsner Health System focuses on providing users with the information they need to make the best healthcare decisions.

A desktop computer and a smartphone display an Ochsner Health webpage. The desktop screen shows a family playing outdoors with text about finding a primary care physician nearby. The smartphone screen shows a health-related article. Both screens have a blue and white layout.

Ochsner Health System is Louisiana’s largest nonprofit, academic healthcare system, providing care across 40 owned, managed and affiliated hospitals and more than 100 health centers and urgent care centers. With such a vast network and varying regional mar­keting needs, Ochsner’s existing blog, To Your Health, serves as the branded umbrella under which its content marketing efforts live. From there, the content is used to fuel a variety of service-line-focused digital campaigns, frequently migrating to dedicated landing pages.

In addition to designing the look and feel of To Your Health, C/A pro­duces campaign-focused, consumer-friendly content for Ochsner’s content hub, service-line landing pages, digital campaigns and more.

Branding & Web Design

Thanks to our years-long partnership, we’ve gotten to know the Ochsner brand as it has evolved. As a result, we’ve been tasked with creating identities for new and existing services that borrow from the existing brand guidelines, while pushing the envelope. For example, the websites we designed and developed for Ochsner Performance Training and Ochsner’s genetic screening program give each service their own look and feel without straying too far from the familiar Ochsner aesthetic that consumers in the region have come to know.

Various printed materials on a flat surface showcasing athletic themes. Phrases like "Train Like a Pro" and "Powered by Science" are prominent, with images of athletes playing various sports like soccer and basketball. The color scheme is predominantly blue and white.


Content that Encourages Action

The original articles we create for Ochsner don’t only provide valuable information to readers. They also guide users to take the next step by providing clear calls-to-action.

Digital Marketing

It doesn’t stop at creating good content. Together with the Ochsner team, we produce content-focused lead generation campaigns for a variety of service lines — from obstetrics to primary care to cardiology. Each program leverages content from To Your Health to create an informative, user-first experience. The campaigns are also fully integrated into Ochsner’s CRM, feeding all lead data into the system so that the team is able to measure the effectiveness of each effort.

An image shows a computer screen displaying a healthcare website with sections for scheduling online appointments and meeting doctors. Next to it is a mobile version with similar sections on findings an OB/GYN, meeting doctors, and knowing when it's time for a visit.
A promotional image featuring Ochsner Health's online services. The image shows three parts: a pamphlet about seeing a doctor for sports injuries, a smartphone displaying Urgent Care and Virtual Visits info, and a pamphlet about online scheduling and MyOchsner app.

Email

Our work with Ochsner also includes a variety of email design and development, including segmented campaigns that deliver customized information to targeted audiences. Whereas one series helps expectant mothers prepare for birth, another offers sports injury tips to patients at different life stages. And while the messages vary, the goal is always the same: drive action by leveraging quality content.

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

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