Discovering Long Island in the Off-Season
There’s more to this place than beaches and clambakes. Here’s how we helped visitors think of Long Island as a fall and winter getaway destination.
From tip to tip, Long Island’s 120-mile expanse offers everything from big-city skylines to quaint harborside serenity — not to mention lush nature preserves, cozy B&Bs, world-class wineries and a star-powered social scene. And while it’s known for its sand and surf, it’s truly a four-seasons destination. Our mission from Discover Long Island was to prove this to prospective visitors, enticing affluent couples and families to visit the destination during the fall and winter “off” seasons.
Part of our digital campaign strategy was to showcase this diversity, communicating the wealth of opportunity awaiting travelers on Long Island through digital ads and content-rich landing pages. The C/A team built a suite of ad creative highlighting the best seasonal activities on Long Island — from quaint inns and fun fall festivals to historic sites, museums and wine tasting, we knew there would be something for everyone. Once live, our ability to make quick campaign adjustments to messaging and targeting allowed the team to lower the campaign CPMs and drive more impressions and traffic for Discover Long Island.