Creating a Roadmap for a Renowned Cancer Center’s Content Efforts
Case Comprehensive Cancer Center needed help combatting its brand awareness challenges, and it turned to C/A to develop a plan.
What began as a partnership on Case Comprehensive Cancer Center’s annual report quickly expanded to a content strategy engagement.
To help Case CCC chart a course toward increased brand awareness, we completed a full digital audit, including a traffic analysis, SEO review, content audit, competitive analysis and more. With our findings, we then developed a strategic roadmap to inform the organization’s future digital content efforts and mapped out how it can use content to better engage its key audiences.