A C/A digest exploring the boundaries of content creation, design and digital marketing strategy.
Why a DMO-only Agency Isn’t a Good Fit for Your New Website
It can be tempting: a website from an agency that only builds for DMOs. The problem? You’re locked into an ordinary experience that is difficult to update — and hard to navigate.
Our Take: Why You Should Be Reading Magazines
C/A Editor Ellen Ranta Olson shares what mags are doing right — and what lessons you can learn from them.
6 Mistakes You’re Making With Your Content Marketing (and What to Do About It)
From ad hoc content creation to skipping promotion, these mistakes are costing you.
4 Content Distribution Channels for Your Healthcare Content Marketing Strategy
Here’s what to do when traffic is a trickle, instead of a flood.
Content Marketing Measurement Opportunities You May Be Missing
It’s time to crunch numbers beyond the usual sessions, time on site and pages per visit.
5 Travel Guides You'll Want to Pick Up
How delivering content in engaging features is changing tourism marketing.
Print Is Dead, Right? Wrong
Five reasons why print should be a part of your marketing efforts.
The Next Healthcare Marketing Opportunity: Targeting the Out-of-Pocket Patient
Discover how content can help healthcare marketers reach the growing high-deductible health plan users.
Why Your Patient Testimonials Are Awful (and How to Make Them Great)
Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.