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Casual Astronaut is a content marketing agency that helps brands attract customers and keep them. Here’s how we do it.

Content works — and we love being able to prove that to our clients.

At C/A, our involvement doesn’t end when the campaign goes live. We continually measure and optimize your content programs to drive measurable objectives and demonstrate ROI. Our strategic plan includes identification of KPIs and measurement tactics and objectives from the start, so we’ll always know the ROI and so will you — and we’ll provide a custom dashboard report that you’ll have access to 24/7.

We approach each of our projects following industry best practices:

  • Goal-Oriented Objectives: Our strategic planning revolves around clear objectives. By setting measurable goals at the outset, we create content programs with specific targets in mind. This goal-oriented approach allows us to focus on achieving tangible outcomes that align with your business objectives.
  • Proven ROI: We believe in proving the impact of our work. Through rigorous measurement and analysis, we not only track the return on investment but also showcase the tangible results of your content programs. Demonstrating the effectiveness of our strategies is integral to our client relationships.
  • Customized Dashboard Reports: Our commitment to transparency extends to providing customized dashboard reports. These reports are tailored to your specific needs, offering a comprehensive view of key metrics, campaign performance and ROI. This personalized reporting ensures that you have a clear understanding of the impact of our efforts.
  • Agile Optimization Strategies: The digital landscape is dynamic, and so are our optimization strategies. Through constant analysis of data, we identify opportunities for improvement and optimization. This agile approach ensures that your content programs remain effective and adaptive to evolving market trends.
  • Client Empowerment: By providing you with real-time access to comprehensive reports, we empower you to be actively involved in understanding and evaluating the success of your content programs. This collaborative approach ensures that you have the insights needed to make informed decisions and contribute to the ongoing optimization of our strategies.
SERVICES
  • Goal & Conversion Tracking
  • Performance Reporting
Di M Case Study HERO
Vanderbilt University Medical Center

Keeping Physicians In-the-Know While Advancing Institutional Reputation
Discover long island hero
Discover Long Island

Discovering Long Island in the Off-Season
NFUSA Featured
Niagara Falls USA

Encouraging Overnight Stays at an American Wonder

We’re always looking for new ways to measure and modify. Take a look.

Engagement

Beyond Pageviews: How to Measure Top-Performing Content

Spoiler alert: Pageviews aren’t the end-all-be-all. Here’s how to identify your top-performing content so you can create more of the same.
Websites

It’s Time We Rethink Bounce Rate and Session Duration

Your out-of-the-box Google Analytics setup isn’t getting the job done. Here’s how to fix it.
Strategy

Content Marketing Measurement Opportunities You May Be Missing

It’s time to crunch numbers beyond the usual sessions, time on site and pages per visit.

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

CONTACT US