How to Pump Up (and Market) Your Destination’s Wow Factor
As travelers return to the skies and roads, they’re seeking destinations that fulfill the escapist fantasies they’ve spent the last year-plus dreaming about. Yet, many DMOs are relying on their pre-COVID tactics in attracting prospective travelers, who now have heightened expectations and different needs.
Master Class: How to Market Your Travel Destination in 2021
From the ability to shift a campaign’s course in real time to the reexamination of which travelers to target, learn how savvy DMOs have weathered the COVID storm of 2020 and how you can chart a steady course in the year ahead.
The New Basics: Travel Marketing During Covid-19
When creating your marketing plan for 2021, consider the factors dictating travel decisions this year — and how DMOs are pivoting to address new traveler behaviors.
The 3 Lenses of Effective Travel Marketing
Travelers have countless choices when it comes to where they go, how they get there, what to do once they’re there. So how can travel marketing get their attention for the choices that count?Visit Tucson
Creating Content and Campaigns to Inspire TravelNiagara Falls USA
Encouraging Overnight Stays at an American Wonder
5 Things Your Destination Can Learn from Niagara Falls USA
From savvy media spends to meeting-planner appeals, here’s how the Rainbow City uses digital marketing to ensure steady visitation.
5 Easy Ways to Boost Your 2020 Destination Marketing Strategy
Travel marketers: We’ve got your New Year’s resolutions right here, based on our digital marketing successes in 2019.
How to Better Market Your DMO’s Meetings Business
Meeting planners are looking for 5 main destination attributes — does your destination promotion strategy stack up?
5 Travel Guides You’ll Want to Pick Up
How delivering content in engaging features is changing tourism marketing.
4 User-Generated Content Campaigns We Love
Harness the content your visitors are already creating. Bonus: It’s candid, insightful and free.
These Travel Sites that Make It Easy to Plan a Trip
The best content strategies go beyond simply entertaining readers and actually encourage action.