13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2020
There’s nothing “usual” about 2020, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.
Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
The New Basics: Travel Marketing During Covid-19
When creating your marketing plan for 2021, consider the factors dictating travel decisions this year — and how DMOs are pivoting to address new traveler behaviors.
Our Essential Tips for Marketing Ethical Travel
We travel for rest, adventure and cultural awareness. But what is the impact of tourism on the places we visit beyond feeding their bottom line?
Google Has Deduplicated Featured Snippet Results: Here’s What You Should Know
If you’ve recently logged in to Google Analytics to be surprised you’ve had a dip in organic traffic, the reason might be out of your control.
5 Ways to Engage and Inspire Today’s Donor
The modern donor has modern wants and needs. Here’s how to connect with them — and how to compel them to take action.
The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About
In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.
5 Things Your Destination Can Learn from Niagara Falls USA
From savvy media spends to meeting-planner appeals, here’s how the Rainbow City uses digital marketing to ensure steady visitation.
What We Learned from the Redesign of Our Own Website
Ever wondered what happens when web designers re-create their own site? Read on.