Why You Should Be Segmenting All of Your Hospital’s Marketing Efforts
Not all patients are the same, and if you’re not factoring their varying needs into your outreach, you’re missing a big opportunity.
13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2021
There’s nothing “usual” about 2021, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.
Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
It’s a “Post-Advertising” Marketing World — Here’s How to Navigate It
Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.
Our Essential Tips for Marketing Ethical Travel
We travel for rest, adventure and cultural awareness. But what is the impact of tourism on the places we visit beyond feeding their bottom line?
Google Has Deduplicated Featured Snippet Results: Here’s What You Should Know
If you’ve recently logged in to Google Analytics to be surprised you’ve had a dip in organic traffic, the reason might be out of your control.
5 Ways to Engage and Inspire Today’s Donor
The modern donor has modern wants and needs. Here’s how to connect with them — and how to compel them to take action.
The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About
In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.
5 Things Your Destination Can Learn from Niagara Falls USA
From savvy media spends to meeting-planner appeals, here’s how the Rainbow City uses digital marketing to ensure steady visitation.