Writing accurate, compelling display copy is no easy feat. These tips can help.
Try these quick-and-easy tricks to make your alumni magazine a colorful keeper.
Don’t call it a comeback — printed collateral is a marketing mainstay.
Like many of life’s great dilemmas — Soup or salad? Peanut butter or chocolate? — when it comes to choosing a print or digital path for your university alumni magazine, the answer is simple: both.
These creative examples can serve as inspiration — and instruction — for your organization.
Print is reclaiming its territory as a desirable content resource — and for good reason. We explore consumer trends behind the resurgence of print and how they affect content strategy.
Serving compelling content, these alumni magazines are anything but basic.
How delivering content in engaging features is changing tourism marketing.
Five reasons why print should be a part of your marketing efforts.
Hitting the refresh button on your publication is about more than just the design. Here are the things you need to think about as you gear up for a revamp.
Maybe your publication is completely kaput or maybe it’s barely hanging on by a thread. Here’s why you should revive your dead publication — plus signs it’s time to invigorate one that’s woefully underachieving.