Print Is Dead, Right? Wrong

Five reasons why print should be a part of your marketing efforts.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.

What You Can Learn From Puppies, Kids and Instagram

Four different nonprofits, four successful campaigns — and how you can follow their lead.

Our Take: What Your Agency Should Be Telling You

The key to getting real information about your marketing program (and honest answers) is to ask, ‘Why?’ C/A’s Chief Client Officer Paul Peterson explains … well, why.

What Marketers Need to Know About Targeting 
Generation Z

First things first: They’re not millennials. Here are five strategies to employ to reach this diverse, dynamic audience.