Marketing in 2021: A Guide to Navigating Uncertainty and Change
Operating in an unpredictable climate has become the new normal for marketers. How do you plan for the unknowable when marketing in 2021? We discuss the basics of marketing during a pandemic.
Our Take: 5 Things You Should Expect from Your Client-Agency Relationship
Whether you’re currently working with an agency or considering bringing on an external partner, C/A account supervisor Ben Stone shares what you should be looking for in your partnership.
Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
It’s a “Post-Advertising” Marketing World — Here’s How to Navigate It
Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.
6 Surprising Brands Creating Content We Actually Love
These companies and organizations are using compelling content to drive engagement and community — not just sales.
Content Marketing Measurement Opportunities You May Be Missing
It’s time to crunch numbers beyond the usual sessions, time on site and pages per visit.
Why Your Patient Testimonials Are Awful (and How to Make Them Great)
Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.
What You Can Learn From Puppies, Kids and Instagram
Four different nonprofits, four successful campaigns — and how you can follow their lead.