Creating a new request for proposal is a massive undertaking, but when done right, it can go a long way towards helping your organization select the right marketing partner.
Thanks to an evolving digital landscape and shifts in consumer priorities, marketing industry trends are constantly changing. Here are the five that need to be on your radar, stat.
Stepping outside of your vertical is just one way you can shake things up.
How can you increase performance this year? We’ve got a few ideas.
Budgets continue to grow, but how successful is your program? Here’s how to measure the efficacy of your content marketing efforts.
Operating in an unpredictable climate has become the new normal for marketers. How do you plan for the unknowable when marketing in 2021? We discuss the basics of marketing during a pandemic.
Whether you’re currently working with an agency or considering bringing on an external partner, C/A account supervisor Ben Stone shares what you should be looking for in your partnership.
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
When creating your marketing plan for 2021, consider the factors dictating travel decisions this year — and how DMOs are pivoting to address new traveler behaviors.
Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.
These companies and organizations are using compelling content to drive engagement and community — not just sales.
