Operating in an unpredictable climate has become the new normal for marketers. How do you plan for the unknowable when marketing in 2021? We discuss the basics of marketing during a pandemic.
Whether you’re currently working with an agency or considering bringing on an external partner, C/A account supervisor Ben Stone shares what you should be looking for in your partnership.
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
When creating your marketing plan for 2021, consider the factors dictating travel decisions this year — and how DMOs are pivoting to address new traveler behaviors.
Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.
These companies and organizations are using compelling content to drive engagement and community — not just sales.
It’s time to crunch numbers beyond the usual sessions, time on site and pages per visit.
Five reasons why print should be a part of your marketing efforts.
Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.
Four different nonprofits, four successful campaigns — and how you can follow their lead.
The key to getting real information about your marketing program (and honest answers) is to ask, ‘Why?’ C/A’s Chief Client Officer Paul Peterson explains … well, why.
