Mission Control

Insights

Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert

The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.

Low-risk Travel: What This Means and Why It Matters

We look at factors dictating travel decisions for the rest of 2020, and how DMOs need to pivot to serve this first wave of travelers.

It’s a “Post-Advertising” Marketing World — Here’s How to Navigate It

Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.

6 Surprising Brands Creating Content We Actually Love

These companies and organizations are using compelling content to drive engagement and community — not just sales.

Photo of digital chart measuring engagement results.

Content Marketing Measurement Opportunities You May Be Missing

It’s time to crunch numbers beyond the usual sessions, time on site and pages per visit.

Print Is Dead, Right? Wrong

Five reasons why print should be a part of your marketing efforts.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.

What You Can Learn From Puppies, Kids and Instagram

Four different nonprofits, four successful campaigns — and how you can follow their lead.

Our Take: What Your Agency Should Be Telling You

The key to getting real information about your marketing program (and honest answers) is to ask, ‘Why?’ C/A’s Chief Client Officer Paul Peterson explains … well, why.

What Marketers  Need to Know About Targeting  Generation Z

First things first: They’re not millennials. Here are five strategies to employ to reach this diverse, dynamic audience.