The Next Healthcare Marketing Opportunity: Targeting the Out-of-Pocket Patient

Discover how content can help healthcare marketers reach the growing high-deductible health plan users.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.

4 Industries Healthcare Marketers Could Learn From

From meal-prep companies to financial services, here are a few content marketing takeaways from unexpected industries.

Redesigning Your Healthcare Magazine? 4 Things to Consider

Hitting the refresh button on your publication is about more than just the design. Here are the things you need to think about as you gear up for a revamp.

6 Healthcare Articles That Are Interesting, Informative and Drive Results

Looking for inspiration to create compelling and effective wellness content? When it comes to interesting healthcare content, these six articles nailed it. They grabbed our attention, taught us something and made it easy to take action toward a healthier lifestyle.

4 Reasons to Rethink and Reinvest in a Hospital Blog

A content hub is an indispensable resource that can help a healthcare organization have a conversation with its community.