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The Subtle Art of Healthcare Illustrations

C/A contributor and conceptual illustrator Chris Gash on his design process, his best work and why illustrations are such a good fit for health and medical content.

6 Must-Attend Healthcare Marketing Conferences in 2020

Discover the most relevant healthcare marketing events of the year, from general healthcare marketing to highly specialized physician-focused communications.

How to Create an Annual Report People Actually Want to Read

Another year, another report. Ensure this year’s is a must-read — and inspires action.

The Dos and Don’ts of Tone in Healthcare Content

A hospital’s healthcare content site is a link to your community and beyond. Make sure it’s a bridge rather than a barrier by setting the right tone.

4 Reasons to Rethink and Reinvest in a Hospital Blog

A content hub is an indispensable resource that can help a healthcare organization have a conversation with its community.

 Vanderbilt University Medical Center

Creating a Hub for Health and Wellness with a Southern Sensibility

 Slidell Memorial Hospital

Building a Site That Puts the Patient Experience First
Illustration of light bulb with healthcare symbol surrounded by people, representing interaction with a hospital blog.
Segmentation

Why You Should Be Segmenting All of Your Hospital’s Marketing Efforts

Not all patients are the same, and if you’re not factoring their varying needs into your outreach, you’re missing a big opportunity.

How to Boost Your Hospital’s Service-line Marketing: Content

You don’t have to whip up a batch of fresh content to support your organization’s service-line efforts. Here’s how to refresh and reuse existing assets to drive volume.

How to Tackle Sensitive Topics in Healthcare Content

Is your hospital or healthcare organization shying away from discussing certain subjects? Here’s how to (tactfully) create the delicate content consumers are actually searching for.

The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About

In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.

4 Content Distribution Channels for Your Healthcare Content Marketing Strategy

Here’s what to do when traffic is a trickle, instead of a flood.

The Next Healthcare Marketing Opportunity: Targeting the Out-of-Pocket Patient

Discover how content can help healthcare marketers reach the growing high-deductible health plan users.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.
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