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Healthcare
PCH Annual Report

How to Create an Annual Report People Actually Want to Read

Another year, another report. Ensure this year’s is a must-read — and inspires action.

The Dos and Don'ts of Tone in Healthcare Content

A hospital’s healthcare content site is a link to your community and beyond. Make sure it’s a bridge rather than a barrier by setting the right tone.

Healthcare CTAs, 4 Ways

When it comes to actually converting healthcare content into measurable action by patients, it’s often the smallest amount of copy that ends up having the biggest impact. Draw inspiration from these healthcare calls-to-action that drive conversions.

Why Syndicated Healthcare Content is a Waste of Money

You need content, and syndicated “articles” give you the most bang for your buck, right? Not so fast.

4 Reasons to Rethink and Reinvest in a Hospital Blog

A content hub is an indispensable resource that can help a healthcare organization have a conversation with its community.

 Vanderbilt University Medical Center

Creating a Hub for Health and Wellness with a Southern Sensibility

 Slidell Memorial Hospital

Building a Site That Puts the Patient Experience First
Illustration of light bulb with healthcare symbol surrounded by people, representing interaction with a hospital blog.
Chrisgash hero

The Subtle Art of Healthcare Illustrations

C/A contributor and conceptual illustrator Chris Gash on his design process, his best work and why illustrations are such a good fit for health and medical content.

4 Content Distribution Channels for Your Healthcare Content Marketing Strategy

Here’s what to do when traffic is a trickle, instead of a flood.

The Next Healthcare Marketing Opportunity: Targeting the Out-of-Pocket Patient

Discover how content can help healthcare marketers reach the growing high-deductible health plan users.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.

4 Industries Healthcare Marketers Could Learn From

From meal-prep companies to financial services, here are a few content marketing takeaways from unexpected industries.

Redesigning Your Healthcare Magazine? 4 Things to Consider

Hitting the refresh button on your publication is about more than just the design. Here are the things you need to think about as you gear up for a revamp.

6 Healthcare Articles That Are Interesting, Informative and Drive Results

Looking for inspiration to create fun and effective wellness content? These six articles nailed creating interesting health articles. They’ve grabbed our attention, taught us something and made it easy to take action toward a healthier lifestyle.
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