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A close-up image of a stethoscope lying on a flat surface, with the diaphragm end and part of the tubing visible. The image has a sepia tone, giving it a vintage look. The stethoscope is slightly out of focus, creating a soft and ambient feel.
Illustration of a hand holding a swiss army knife with the blades replaced by colorful capsules, set against a dark background.

The Subtle Art of Healthcare Illustrations

C/A contributor and conceptual illustrator Chris Gash on his design process, his best work and why illustrations are such a good fit for health and medical content.

6 Must-Attend Healthcare Marketing Conferences in 2025

We’ve rounded up the most relevant healthcare marketing events for 2025, from general to highly specialized physician-focused summits.

How to Create an Annual Report People Actually Want to Read

Another year, another report. How to ensure this year’s is a must-read — and inspires action.

The Dos and Don’ts of Tone in Healthcare Content

Your hospital’s healthcare content is an important resource for your community and beyond. Make sure it’s a bridge rather than a barrier by setting the right tone.

4 Reasons to Rethink and Reinvest in a Hospital Blog

A content hub is an indispensable resource that can help a healthcare organization have a conversation with its community.

 Vanderbilt University Medical Center

Creating a Health and Wellness Hub With a Southern Sensibility

 Slidell Memorial Hospital

Building a Site That Puts the Patient Experience First
A large lightbulb with a caduceus symbol inside it, representing medical innovation, illuminates small, scattered human figures on a yellow background. The people appear to be moving towards or away from the lightbulb.
A stethoscope is placed on an open notebook next to a computer keyboard and eyeglasses, all arranged on a white surface.

Evolving Your Approach to Physician Engagement

Effective physician outreach means moving beyond traditional campaigns to create engaging, tailored content that meets busy physicians where they are.

Your Annual Report Deadline Is Approaching. Start Smart, Now!

Get ahead on your annual report by implementing smart strategies now, from engaging leadership and stakeholders to choosing the right format.

The Delicate Art of Digital Healthcare Advertising

Before launching your next campaign, familiarize yourself with these rules from Google Ads’ medical policy and Meta’s ad standards.

5 Healthcare Emails We Love Receiving

Not only are our favorite healthcare newsletters delightful reads, they’re also brimming with best practices.

What I Wish I Knew Before Launching My Physician Email Program

Through our work with NYU Langone Health, Vanderbilt University Medical Center and others, here’s what we’ve learned about creating email marketing strategies for physicians.

Case Study: 5 Things You Can Learn from NYU Langone Health’s Physician Focus Website Design

This physician-facing content hub shines a light on the innovative work being done at one of the nation’s top hospital systems and academic medical centers.

5 Common Healthcare Email Marketing Mistakes

Avoid these pitfalls to improve ROI for your healthcare email marketing campaign.
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