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The Subtle Art of Healthcare Illustrations

C/A contributor and conceptual illustrator Chris Gash on his design process, his best work and why illustrations are such a good fit for health and medical content.

6 Must-Attend Healthcare Marketing Conferences in 2022

We’ve rounded up the most relevant healthcare marketing events of the year, from general healthcare marketing to highly specialized physician-focused summits.

How to Create an Annual Report People Actually Want to Read

Another year, another report. Ensure this year’s is a must-read — and inspires action.

The Dos and Don’ts of Tone in Healthcare Content

A hospital’s healthcare content site is a link to your community and beyond. Make sure it’s a bridge rather than a barrier by setting the right tone.

4 Reasons to Rethink and Reinvest in a Hospital Blog

A content hub is an indispensable resource that can help a healthcare organization have a conversation with its community.

 Vanderbilt University Medical Center

Creating a Hub for Health and Wellness with a Southern Sensibility

 Slidell Memorial Hospital

Building a Site That Puts the Patient Experience First
Illustration of light bulb with healthcare symbol surrounded by people, representing interaction with a hospital blog.
Illustration of light bulb with healthcare symbol surrounded by people, representing interaction with a hospital blog.

Are You Prepared for These Healthcare Marketing Trends?

As we continue to emerge from a global pandemic, healthcare marketers are still feeling its impact and will continue to see it shape their marketing efforts.

It’s Time to Rethink Your Hospital System’s Approach to U.S. News & World Report Rankings

Reputation matters more than you think — and, in some cases, is the only thing that’ll earn you a spot on the coveted list.

How to Choose Photos for Your Healthcare Organization’s Website

When it comes to selecting visual content for your healthcare organization’s website, the options may seem slim at best and overused at worst. Here’s how to dig a little deeper and find imagery that’ll elevate the look and feel of your site.

Why You Should Be Segmenting All of Your Hospital’s Marketing Efforts

Not all patients are the same, and if you’re not factoring their varying needs into your outreach, you’re missing a big opportunity.

How to Boost Your Hospital’s Service-line Marketing: Content

You don’t have to whip up a batch of fresh content to support your organization’s service-line efforts. Here’s how to refresh and reuse existing assets to drive volume.

How to Tackle Sensitive Topics in Healthcare Content

Is your hospital or healthcare organization shying away from discussing certain subjects? Here’s how to (tactfully) create the delicate content consumers are actually searching for.

The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About

In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.
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