13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2020
There’s nothing “usual” about 2020, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.
Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
5 Ways to Engage and Inspire Today’s Donor
The modern donor has modern wants and needs. Here’s how to connect with them — and how to compel them to take action.
5 Engaging Approaches to Alumni Content
We explore alumni content approaches that are driving engagement with users, and offer takeaways that can elevate any alumni content strategy.
The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About
In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.
7 Must-Attend Higher-Ed Marketing Conferences in 2020
Fine tune or revamp your institution’s marketing strategy this year with insights from industry experts.
How to Highlight Higher Education’s Commitment to Diversity
Is your college or university determined to further its diversity and inclusion initiatives? Then a dynamic content hub should be a focal point of your marketing strategy.
5 Alumni Publications That Are Also Great Magazines
Serving compelling content, these alumni publications are anything but basic.
Helping Higher Ed Successfully Share Its Stories
How can universities and colleges let folks outside their walls know how their research is making an impact? Here’s how Casual Astronaut helped three different academic institutions do just that.