13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2020
There’s nothing “usual” about 2020, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.
Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert
The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.
Designing a Classical Music Website for the Digital Age
Discover how we refreshed a 30-year-old record label’s look and digital capabilities with today’s listeners in mind.
How to Create Websites for University-wide Initiatives
Important issues deserve more than a static page. We examine content-rich web experiences that fully tell the story of diversity, inclusion and more.
5 Engaging Approaches to Alumni Content
We explore alumni content approaches that are driving engagement with users, and offer takeaways that can elevate any alumni content strategy.
The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About
In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.
7 Must-Attend Higher-Ed Marketing Conferences in 2020
Fine tune or revamp your institution’s marketing strategy this year with insights from industry experts.
How to Highlight Higher Education’s Commitment to Diversity
Is your college or university determined to further its diversity and inclusion initiatives? Then a dynamic content hub should be a focal point of your marketing strategy.
5 Alumni Publications That Are Also Great Magazines
Serving compelling content, these alumni publications are anything but basic.