SEO/SEM Specialist
Job Description
As a SEO/SEM Specialist you will be responsible for supporting the digital marketing team in optimizing organic and paid search campaigns to deliver results. You will support the team in all aspects of organic and paid search from keyword research, campaign setup, ongoing optimization and on-page organic optimization. You will work closely with the digital marketing team and have an opportunity to learn new channels and interface directly with clients.
This is a fast-paced and high-energy job that is highly collaborative, so enjoying teamwork and embracing the ever-changing nature of digital marketing in a growing agency setting will be crucial.
If you have experience with behind-the-scenes digital ad operations setting up, optimizing, and reporting on SEO and SEM campaigns and you’re looking to advance your career, we would love to speak with you!
Responsibilities
SEO
- Keyword research and analysis
- On-page optimization (title, meta description, URL slug, H1, etc.)
- Analyze competitor websites for optimization & strategy purposes
- Track keywords to forecast opportunities
- Research and implement search engine optimization recommendations
- Work with editorial teams to drive SEO in content creation and editorial planning
- Technical SEO audits and analysis to identify potential barriers to organic search visibility
- Conversion tracking set up
- Monthly performance reporting
Paid Search
- Keyword research and analysis
- Google Ad and Bing Ad campaign setup
- Ad copywriting
- Campaign management and optimization (e.g., keyword analysis and management, bidding strategies, quality score insurance and ad copy updates)
- Budget management and optimization
- Competitor research and analysis
- Conversion tracking set up
- Monthly performance reporting
Requirements
- 2-3 years digital marketing experience
- 1+ years of experience using SEO tools such as MOZ, SEMrush, Screaming Frog, etc.
- 1+ years of experience with Google Ads
- Advanced knowledge of Google Suite: Google Search Console, Google Analytics, Google Tag Manager, Google Ads
- Excellent analytical and critical thinking skills; the ability to understand and use data to make decisions
- Highly organized with attention to detail.
- Strong time management skills, including time-tracking
- Bachelor’s Degree in Marketing, Advertising, Communications or related field
- Strong written and verbal communication skills
Nice to Have
- An understanding of AP style
- Experience using MOZ or SEMrush
- Experience managing content within CMS platforms like WordPress, Craft, or Drupal
- Basic knowledge of HTML, CSS, and any programming languages
- Experience working in an agency environment
About Casual Astronaut
We’re a content marketing firm that helps brands attract and retain customers. We do this by creating relevant content for key moments in the consumer journey — driving engagement and sales.
Casual Astronaut marries content strategy, creation and distribution. We work with brands to create websites and publications, as well as the articles, images, videos, and more that fuel them.
Casual Astronaut is dedicated to the goal of building a culturally diverse workplace. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other characteristic protected by law.
