A deeper relationship with your audience (and your content agency)

Casual Astronaut helps brands develop deeper and more meaningful relationships with their customers. We do this by creating relevant content for key moments in the consumer journey — driving engagement and sales.

Consumers are now turning to the web for information and entertainment — and tuning out traditional advertising. Companies of all sizes and types are struggling to match their marketing efforts with these new consumer behaviors. That’s where we can help.

Casual Astronaut marries content strategy, creation and distribution. We work with brands to create the articles, videos, publications and social media posts that attract audiences and prompt consumers to make a purchase.


116 W. McDowell Rd.
Suite 100
Phoenix, AZ 85003



So, why the name Casual Astronaut? We’re glad you asked. >

Take me to your leader(s)

Kyle Crafton


Kyle’s experience spans the digital media landscape. In 2002 he joined MediaBistro.com as CFO and Publisher. He also served as the Publisher and GM of the Curbed Network (now part of Vox media) from 2007 to 2009. In 2010, Kyle joined McMurry/TMG, and was responsible for the agency’s digital activities — design/development, interactive marketing, UX and search — working with clients such as Nationwide Insurance, Delta Faucet and NASCAR.

Jeff Ficker


Jeff has more than a decade of experience as a content marketing strategist. He has launched and managed dozens of integrated marketing programs for global and national brands, including The Ritz-Carlton, CBS Television, UPS, Amtrak, Johns Hopkins and Honda/Acura. A contributor to top consumer magazines and websites, such as Travel + Leisure, Sunset and NPR, Jeff is also a former adjunct faculty member at Arizona State University’s Walter Cronkite School of Journalism, where he taught writing, editing and digital media.

Paul Peterson


Paul works with our clients to shape content and digital marketing strategies that achieve their business objectives. His 15-year career in marketing and public relations ranges from healthcare to hospitality, consumer products to government relations, high-tech communications to entertainment and film. Paul has worked with brands such as Nike, Delta Faucet, P.F. Chang’s, Universal Studios, Disney and Cleveland Clinic to build measurable audience-engagement strategies.

Tina Kelly


Tina brings more than 10 years of experience to C/A, where she partners with companies to develop digital marketing campaigns that leverage content, encouraging audiences to consume, engage, share and convert. Tina’s experience spans industries, having led digital marketing strategy development and execution for several global and national brands, including The Children’s Place, Nationwide Insurance, Solar City and many more. Tina has presented at a number of industry conferences and events, including Content Marketing World and SXSW Interactive.

Marc Oxborrow


Marc is an award-winning art director and certified font geek, who oversees design for C/A. Marc has launched and redesigned dozens of magazines and websites for such clients as The Ritz-Carlton, CNET, Charles Schwab, CBS Television and Johns Hopkins. Marc’s work has been recognized by AIGA, Print and Folio magazines, and he is a regular presenter and judge at design events.

Casual Astronaut helps brands develop deeper and more meaningful relationships with their customers.