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Mission Control / Higher Education and Nonprofit

7 Must-Attend Higher-Ed Marketing Conferences in 2020

Fine tune or revamp your institution’s marketing strategy this year with insights from industry experts.

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With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the curve, but not all conferences are created equal. Here are seven not to miss.

Association to Advance Collegiate Schools of Business B-School Communications and Development Symposium

March 4-6 | Washington, D.C.

This symposium designed specifically for marketing and development professionals at business schools offers insights into everything from dynamic news ways of engaging your audience to best practices on donor development and alumni relations.

Highlight: Development sessions this year will focus on strategies for going global with alumni engagement, while marketing sessions will offer practical solutions for demonstrating ROI.

SXSW EDU

March 9-12 | Austin

With compelling sessions, in-depth workshops, mentorship opportunities and film screenings all on tap, this four-day component of Austin’s massive family of conferences and festivals aims to foster innovation in learning.

Highlight: Equity is a leading topic this year, and Stanford social psychologist Jennifer Eberhardt will explain how racial imagery and judgments shape outcomes within our schools and workplaces.

Council for Advancement and Support of Education Annual Conference on Marketing and Branding

June 3-5 | New Orleans

Designed for mid-level professionals, the annual CASE conference helps participants create, sustain and measure the impact of a successful brand strategy and market position.

Highlight: Ideal for anyone hoping to implement a strategy overhaul, attendees will learn how to move seamlessly from research to creative.

Council of Alumni Marketing and Membership Professionals Annual Conference

July 14-16 | Clemson University

Free for participating member institutions, the CAMMP conference provides myriad opportunities to network with fellow alumni marketing professionals, while also gaining fresh insights to bring back to campus.

Highlight: This year’s keynote speaker is Joe Erwin, the co-founder of marketing agency Erwin Penland, whose client roster includes companies like Lowe’s, Tumi and Morgan Stanley.

eduWeb Digital Summit

Aug. 3-5 | Salt Lake City

For anyone focused on improving their institution’s integrated digital marketing presence, the eduWeb Digital Summit is a vital stop on the conference circuit. Content, email, social media, analytics, web design and strategy — it’s all on the table.

Highlight: At the heart of the eduWeb experience are a variety of tracks designed to provide you with breakout sessions that are tailored to your specific work in higher education.

HighEdWeb Annual Conference

Oct. 17-21 | Little Rock

With more than 100 diverse sessions, the HighEdWeb conference focuses on providing solutions to the unique challenges facing digital teams at colleges and universities.

Highlight: Sharpen your skills with one of three professional academies, where experts in the fields of leadership, content/UX and technology provide interactive learning experiences in small group settings.

AMA Symposium for the Marketing of Higher Education

Nov. 15-18 | Chicago

For more than three decades the AMA Symposium has helped marketing professionals grow their knowledge on everything from research that drives recruitment to trends in MarTech.

Highlight: Sessions are uniquely tailored to address timely topics and current challenges. Past topics have included how to serve the adult student market and how to harness the power of AI technology to optimize cost per enroll.

Are you planning to attend? We are too! We look forward to seeing you at B-School in D.C., CASE in New Orleans and CAMMP at Clemson. Get in touch if you’d like to meet up.

Author ellen ranta olson
Ellen Ranta Olson Senior Editor

Ellen has created content for a plethora of brands, publications and websites, ranging from The Ritz-Carlton to UT Southwestern Simmons Cancer Center. A former editor of Southwest travel magazine Dorado, she has managed content marketing programs for various destinations, including Visit Tucson, Visit Charlotte and Discover Gilbert. At C/A, she also oversees content and website design for her alma mater, the University of Arizona.

As a mom of two toddlers, Ellen’s weekends are typically spent at the park or the Phoenix Children’s Museum. In her rare solo time, she’s on a mission to run an 8-minute mile and can often be found pounding the pavement of downtown Phoenix.

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