Fine tune or revamp your institution’s marketing strategy this year with insights from industry experts.
With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the curve, but not all conferences are created equal. Here are seven not to miss.
Association to Advance Collegiate Schools of Business B-School Communications and Development Symposium
March 4-6 | Washington, D.C.
This symposium designed specifically for marketing and development professionals at business schools offers insights into everything from dynamic news ways of engaging your audience to best practices on donor development and alumni relations.
March 9-12 | Austin
With compelling sessions, in-depth workshops, mentorship opportunities and film screenings all on tap, this four-day component of Austin’s massive family of conferences and festivals aims to foster innovation in learning.
June 3-5 | New Orleans
Designed for mid-level professionals, the annual CASE conference helps participants create, sustain and measure the impact of a successful brand strategy and market position.
July 14-16 | Clemson University
Free for participating member institutions, the CAMMP conference provides myriad opportunities to network with fellow alumni marketing professionals, while also gaining fresh insights to bring back to campus.
Aug. 3-5 | Salt Lake City
For anyone focused on improving their institution’s integrated digital marketing presence, the eduWeb Digital Summit is a vital stop on the conference circuit. Content, email, social media, analytics, web design and strategy — it’s all on the table.
Oct. 17-21 | Little Rock
With more than 100 diverse sessions, the HighEdWeb conference focuses on providing solutions to the unique challenges facing digital teams at colleges and universities.
Nov. 15-18 | Chicago
For more than three decades the AMA Symposium has helped marketing professionals grow their knowledge on everything from research that drives recruitment to trends in MarTech.