From branding and messaging to all things digital marketing, these six travel industry events cover timely topics.
By Tina Kelly
Travel and tourism may have largely recovered from the pandemic, but marketers are still fighting to welcome visitors to hit the road, skies, rails and sea. These six travel and tourism marketing conferences — our top picks for 2023 — will dive into research, insights and forecasts about the state of travel and tourism for years to come.
1. PRSA Travel & Tourism Section Conference
June 20–23 | Madison, Wisc.
This meeting, open to both members and nonmembers of the Public Relations Society of America, typically draws around 450 travel, tourism and hospitality professionals interested in discussing trends and forecasts with their peers and gaining exposure to travel-related media via panel discussions and social functions.
2. Destinations International Annual Convention
July 18–20 | Dallas
All members of the travel industry are welcome at this annual event, which gathers internationally renowned thought leaders and visionaries to share their expertise and insights in keynote addresses. The conference’s integrated approach to learning and relationship-building make it essential for destination marketers regardless of budget size or discipline focus.
3. U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO)
Aug. 19–20 | Savannah, Ga.
This annual conference for destination marketers is renowned for its concentration of educational programming and its no-sales environment, which allows attendees to focus on learning about the latest available trends and tools.
4. Digital Travel Summit
Sept. 12-13 | Hilton Head Island, S.C.
Digital Travel is a conference for travel executives looking to re-imagine the customer journey. Leaders of hotels, airlines, transportation companies and more will gather to share information on how they’re gaining customers in the digital landscape.
5. eTourism Summit
Nov. 1–3 | San Francisco
This specialized conference focuses on the latest developments in the digital realm — think email marketing, search, social media, mobile and web design, for starters, and then branches out into podcasts, owned media, curated radio stations, interactive media and more.
6. State Tourism Conferences
Varies by location
At conferences held by state tourism departments, it can be easier for DMOs and other travel marketing professionals to convene, confer and collaborate on challenges that affect not just one organization but the whole region or state.
See You There!
Our team will be at the Destinations International Annual Convention in Dallas. Let’s meet up!