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6 Travel Marketing Conferences to Attend in 2022

From rebranding in the aftermath of the pandemic to all things digital marketing, these six travel industry events cover timely topics.

Travel Marketing Conferences 2022

By Tina Kelly

Travel and tourism marketers are still facing unprecedented challenges even as travelers tentatively retake to the skies, roads, rails and seas. What will potential visitors be looking for when it comes to planning itineraries that make them feel not just welcome but also special … and safe? How can a destination position itself to become the clear choice in a crowded and competitive international market?

These six travel and tourism marketing conferences — our top picks for 2022 — will dive into research, insights and forecasts about the state of travel and tourism for years to come.

Destinations International Marketing & Communications Summit

April 24-26 | Seattle

As the world’s largest resource for destination organizations, Destinations International knows the travel industry, and it offers a wide range of educational opportunities for all travel professionals (more on its annual convention later). This summit, tailored specifically to marketing and PR pros, offers directors, VPs, executives and managers a collaborative networking event in which they can share not just challenges but also ideas, solutions and successes.

Highlight: This year’s summit includes a specific focus on how to rebrand and re-envision destinations in the aftermath of the pandemic, the economic crisis and civil unrest around the globe.

PRSA Travel & Tourism Section Conference

May 22-25 | Spokane

This meeting, open to both members and nonmembers of the Public Relations Society of America, typically draws around 450 travel, tourism and hospitality professionals interested in discussing trends and forecasts with their peers and gaining exposure to travel-related media via panel discussions and social functions.

Highlight: This year’s keynote speaker, Cheryl Strayed, is a New York Times bestselling author whose memoir, Wild, was adapted into an Oscar-nominated movie starring Reese Witherspoon. Strayed also hosts the popular podcasts Sugar Calling and Dear Sugars.

eTourism Summit

June 6-8 | Orlando & Online

This specialized conference, co-located with IPW, focuses on the latest developments in the digital realm — think email marketing, search, social media, mobile and web design, for starters, and then branches out into podcasts, owned media, curated radio stations, interactive media and more.

Highlight: What will your marketing look like five years from now? Because the recurring theme of this conference is “See Tomorrow,” it’s one of your best chances to see the latest technology and tools for digital development.

Destinations International Annual Convention

July 19-21 | Toronto

All members of the travel industry are welcome at this annual event, which gathers internationally renowned thought leaders and visionaries to share their expertise and insights in keynote addresses. The conference’s integrated approach to learning and relationship-building make it essential for destination marketers regardless of budget size or discipline focus.

Highlight: The variety of learning formats — roundtables, fireside chats, instructive presentations — makes for engaging educational sessions with thought leaders both inside and outside the destination marketing industry.

U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO)

Aug. 6-9 | Grand Rapids

This annual conference for destination marketers is renowned for its concentration of educational programming and its no-sales environment, which allows attendees to focus on learning about the latest available trends and tools.

Highlight: Each year at the conference, the U.S. Travel Association announces the winners of its Destiny and Mercury Awards — for local, regional, state and territory marketing — and the state tourism director of the year.

State Tourism Conferences

Varies by location

At conferences held by state tourism departments, it can be easier for DMOs and other travel marketing professionals to convene, confer and collaborate on challenges that affect not just one organization but the whole region or state.

Highlight: Find a searchable lineup of scheduled events on the Events page of the U.S. Travel Association website.

See You There!

Our team will be at the Destinations International Annual Convention in Toronto and its Marketing & Communication Summit in Seattle. Let’s meet up!

GET IN TOUCH

Tina Kelly
Tina Kelly Chief Marketing Officer

Tina brings more than 10 years of experience to C/A, where she partners with companies to develop digital marketing campaigns that leverage content, encouraging audiences to consume, engage, share and convert. Tina’s experience spans industries, having led digital marketing strategy development and execution for several global and national brands, including The Children’s Place, Nationwide Insurance, Delta Faucet and many more.

Tina has presented at a number of industry conferences and events, including SXSW Interactive and Content Marketing World. Outside of work, Tina and her husband can usually be found on a sports field somewhere, cheering on their two kids.

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