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Mission Control / Higher Education and Nonprofit

6 Must-Attend Higher-Ed Marketing Conferences in 2023

Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.

Higher Ed Marketing Conferences 2022

By Kyle Crafton

With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are six not to miss.

1. University of Illinois Web Con

April 13–14 | Virtual

The 23rd annual Web Con showcases web technology and tools for social media marketers, content producers, web developers and more. As an entirely virtual conference, this event offers useful information to higher education marketers at all levels without requiring high costs or travel.

Highlight: The 2023 event will include presentations about diversity, inclusion, anti-racism and allyship as they related to web development and marketing.

2. Council for Advancement and Support of Education Annual Conference on Marketing and Branding District IV Annual Conference (CASE)

June 26–28 | Seattle

The CASE annual conference tackles the challenges of marketing higher education in the digital landscape. It’s designed for mid-level marketers looking to create, sustain and measure the effects of a successful brand strategy.

Highlight: Keynote speakers and schedules have not yet been released, but CASE has a history of bringing together peers from all over the country to connect.

3. Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)

July 11–13 | Boulder, Colo.

Free for participating member institutions, the CAMMP conference provides myriad opportunities to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.

Highlight: Past conference sessions have ranged from DEI and alumni relations to membership model changes, and this year’s topics will be as timely and relevant as attendees have come to expect.

4. eduWEB Summit

July 18–20 | Washington, D.C.

For anyone focused on improving their institution’s integrated digital marketing presence, the eduWeb Digital Summit is a vital stop on the conference circuit. Content, email, social media, analytics, web design and strategy — it’s all on the table.

Highlight: The 2023 conference will look at how best to earn enrollments in the face if increased competition and shrinking marketing budgets.

5. HighEdWeb Annual Conference

Oct. 8–12 | Online & Buffalo, New York

With more than 100 diverse sessions, the HighEdWeb conference focuses on providing solutions to the unique challenges facing digital teams at colleges and universities.

Highlight: The hybrid setup makes it easy to participate online if you can’t make it in-person.

6. AMA Symposium for the Marketing of Higher Education

November 12–15 | Chicago

For more than three decades the American Marketing Symposium has helped marketing professionals grow their knowledge on everything from research that drives recruitment to trends in MarTech.

Sessions are be uniquely tailored to address timely topics and current challenges. Past topics have included how to serve the adult student market and how to harness the power of AI technology to optimize cost per enroll.

Are You Planning to Attend?

We are too! We look forward to seeing you at CASE in Dallas and CAMMP at Clemson University. Let’s meet up!


Kyle Crafton
Kyle Crafton Chief Executive Officer

Kyle’s career experience spans the media landscape, beginning as a magazine publisher and later as CFO and publisher of He served as the publisher and GM of the Curbed Network, now part of Vox media. In 2010, he swapped New York City for Arizona and dove into agency life, leading digital initiatives — design and development, interactive marketing, UX and search — and working with clients such as Nationwide Insurance, Charles Schwab and NASCAR.

Kyle has taught courses on digital media entrepreneurship and the business and future of journalism at Arizona State University’s Walter Cronkite School of Journalism. He feels at home among the many Chicago ex-pats in Phoenix. His passions include cooking, college basketball and spending time with his (significantly more talented) creative director wife, his tween children and his dog.

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