6 Must-Attend Higher-Ed Marketing Conferences in 2024
Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.
By Kyle Crafton
With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are six not to miss.
1. Council for Advancement and Support of Education’s (CASE) Editors Forum 2024
April 2–4 | Washington, D.C.
Join C/A at this Editors Forum conference, where the discussion will focus on creative ideas and inspiration. Expand your peer networks, including editors, freelance writers, design/printing/paper/digital vendors and more.
2. University of Illinois Web Con
April 4–5 | Virtual
The 24th annual Web Con showcases web technology and tools for social media marketers, content producers, IT professionals, web developers and more. As an entirely virtual conference, this event offers useful information to higher education marketers at all levels without requiring travel.
3. eduWeb Summit
July 9–11 | Philadelphia
This year will be eduWeb Summit’s 19th in the business, and the event now draws attendees from 16 countries and all 50 states. Through in-person collaboration and a thoughtfully crafted agenda, the conference aims to move higher education professionals from theory to action in every sphere of their work. Content, email, social media, analytics, web design and strategy — it’s all on the table.
4. Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)
July 16–18 | College Park, Maryland
Focused on raising the national profile and reach of alumni relations, the annual CAMMP conference is free for participating member institutions. Affinity program managers, alumni relations marketers and alumni business development staff come together to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.
5. HighEdWeb Annual Conference
Oct. 8–11 | Online & Buffalo, New York
With more than 100 diverse sessions, the HighEdWeb conference offers valuable takeaways for higher education professionals across departments. The event focuses on providing insight and solutions to the unique challenges facing digital teams at colleges and universities.
6. AMA Symposium for the Marketing of Higher Education
November 10–14 | Las Vegas
For over 30 years, the AMA Symposium for the Marketing of Higher Education has provided opportunities for higher-ed marketers to network with peers and school up on the latest research in the field. The symposium boasts a comprehensive selection of exhibitors, roundtable discussions and an invite-only senior leader experience.
Are You Planning to Attend?
We are too! We look forward to seeing you at CASE in Washington, D.C., and CAMMP at the University of Maryland. Let’s meet up!
Kyle’s career experience spans the media landscape, beginning as a magazine publisher and later as CFO and publisher of MediaBistro.com. He served as the publisher and GM of the Curbed Network, now part of Vox media. In 2010, he swapped New York City for Arizona and dove into agency life, leading digital initiatives — design and development, interactive marketing, UX and search — and working with clients such as Nationwide Insurance, Charles Schwab and NASCAR.
Kyle has taught courses on digital media entrepreneurship and the business and future of journalism at Arizona State University’s Walter Cronkite School of Journalism. He feels at home among the many Chicago ex-pats in Phoenix. His passions include cooking, college basketball and spending time with his (significantly more talented) creative director wife, his tween children and his dog.