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Mission Control / Higher Education and Nonprofit

6 Must-Attend Higher-Ed Marketing Conferences in 2022

Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.

Higher Ed Marketing Conferences 2022

By Kyle Crafton

With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are six not to miss.


March 7–10 | Austin

With compelling sessions, in-depth workshops, mentorship opportunities and film screenings all on tap, this four-day component of Austin’s massive family of conferences and festivals aims to foster innovation in learning.

Highlight: Dip into sessions exploring topics ranging from increasing global literacy to launching Black-owned schools to developing digital reading experiences customized to individual readers.

Council for Advancement and Support of Education Annual Conference on Marketing and Branding District IV Annual Conference (CASE)

March 13–15 | Dallas

After a two-year hiatus, this annual CASE conference is back. It’s designed for professionals at all levels of their careers, offering sessions and workshops across alumni relations, development and advancement services.

Highlight: Because it’s a regional conference, you’ll have a chance to connect with peers from area institutions in person.

Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)

July 19–21 | Clemson University

Free for participating member institutions, the CAMMP conference provides myriad opportunities to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.

Highlight: Past conference sessions have ranged from DEI and alumni relations to membership model changes, and this year’s topics will be as timely and relevant as attendees have come to expect.

eduWeb Summit

July 26–28 | Philadelphia

For anyone focused on improving their institution’s integrated digital marketing presence, the eduWeb Digital Summit is a vital stop on the conference circuit. Content, email, social media, analytics, web design and strategy — it’s all on the table.

Highlight: The 2022 event will feature a transformed program and schedule to address the ever-evolving needs of higher-education professionals.

HighEdWeb Annual Conference

Oct. 9–12 | Little Rock & Online

With more than 100 diverse sessions, the HighEdWeb conference focuses on providing solutions to the unique challenges facing digital teams at colleges and universities.

Highlight: The hybrid setup makes it easy to participate online if you can’t make it in-person.

AMA Symposium for the Marketing of Higher Education


For more than three decades the AMA Symposium has helped marketing professionals grow their knowledge on everything from research that drives recruitment to trends in MarTech.

Highlight: While this year’s event information hasn’t been released yet, you can bet the sessions will be uniquely tailored to address timely topics and current challenges. Past topics have included how to serve the adult student market and how to harness the power of AI technology to optimize cost per enroll.

Are You Planning to Attend?

We are too! We look forward to seeing you at CASE in Dallas and CAMMP at Clemson University. Let’s meet up!


Kyle Crafton
Kyle Crafton Chief Executive Officer

Kyle’s career experience spans the media landscape, beginning as a magazine publisher and later as CFO and publisher of He served as the publisher and GM of the Curbed Network, now part of Vox media. In 2010, he swapped New York City for Arizona and dove into agency life, leading digital initiatives — design and development, interactive marketing, UX and search — and working with clients such as Nationwide Insurance, Charles Schwab and NASCAR.

Kyle has taught courses on digital media entrepreneurship and the business and future of journalism at Arizona State University’s Walter Cronkite School of Journalism. He feels at home among the many Chicago ex-pats in Phoenix. His passions include cooking, college basketball and spending time with his (significantly more talented) creative director wife, his tween children and his dog.

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