6 Must-Attend Higher-Ed Marketing Conferences in 2022
Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.
By Kyle Crafton
With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are six not to miss.
SXSW EDU
March 7–10 | Austin
With compelling sessions, in-depth workshops, mentorship opportunities and film screenings all on tap, this four-day component of Austin’s massive family of conferences and festivals aims to foster innovation in learning.
Council for Advancement and Support of Education Annual Conference on Marketing and Branding District IV Annual Conference (CASE)
March 13–15 | Dallas
After a two-year hiatus, this annual CASE conference is back. It’s designed for professionals at all levels of their careers, offering sessions and workshops across alumni relations, development and advancement services.
Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)
July 19–21 | Clemson University
Free for participating member institutions, the CAMMP conference provides myriad opportunities to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.
eduWeb Summit
July 26–28 | Philadelphia
For anyone focused on improving their institution’s integrated digital marketing presence, the eduWeb Digital Summit is a vital stop on the conference circuit. Content, email, social media, analytics, web design and strategy — it’s all on the table.
HighEdWeb Annual Conference
Oct. 9–12 | Little Rock & Online
With more than 100 diverse sessions, the HighEdWeb conference focuses on providing solutions to the unique challenges facing digital teams at colleges and universities.
AMA Symposium for the Marketing of Higher Education
TBD | TBD
For more than three decades the AMA Symposium has helped marketing professionals grow their knowledge on everything from research that drives recruitment to trends in MarTech.
Are You Planning to Attend?
We are too! We look forward to seeing you at CASE in Dallas and CAMMP at Clemson University. Let’s meet up!
Kyle’s career experience spans the media landscape, beginning as a magazine publisher and later as CFO and publisher of MediaBistro.com. He served as the publisher and GM of the Curbed Network, now part of Vox media. In 2010, he swapped New York City for Arizona and dove into agency life, leading digital initiatives — design and development, interactive marketing, UX and search — and working with clients such as Nationwide Insurance, Charles Schwab and NASCAR.
Kyle has taught courses on digital media entrepreneurship and the business and future of journalism at Arizona State University’s Walter Cronkite School of Journalism. He feels at home among the many Chicago ex-pats in Phoenix. His passions include cooking, college basketball and spending time with his (significantly more talented) creative director wife, his tween children and his dog.
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