6 Must-Attend Healthcare Marketing Conferences in 2024
We’ve rounded up the most relevant healthcare marketing events of the year, from general to highly specialized physician-focused summits.
By Paul Peterson
If you work in medical marketing, you understand how crucial it is to stay up to date on the latest shifts in compliance standards and best practices. What better way to do this than by attending a conference, where you can devote concentrated time to exploring healthcare advertising trends and making new connections?
Here are six key healthcare marketing conferences to consider attending in 2024 so you can stay ahead of the curve and future-proof your institution’s approach.
1. Healthcare Marketing & Physician Strategies Summit (HMPS)
April 17–19 | Las Vegas
Now in its 29th year, HMPS convenes healthcare marketing and physician relations executives from academic medical centers, health systems and hospitals. During the summit’s concurrent sessions, choose from such tracks as strategic marketing, data strategies and interactive and digital strategies. Plenary sessions will tackle generative AI and engagement in the digital age.
2. National Association of Cancer Center Development Officers and Public Affairs & Marketing Conference (NACCDO-PAMN)
May 20–23 | Salt Lake City
This annual joint conference provides an opportunity for development officers, public affairs specialists and marketers in this highly specialized field to come together to share knowledge, ideas, inspiration and best practices.
3. Digital Healthcare Innovation Summit (DHIS)
June 5-6 | Boston
Attendees at DHIS range from healthcare investors to startups to providers, and the event takes a tight focus on driving healthcare innovation and digital health.
4. Patient Experience Symposium
September 16–18 | Boston
This unique conference brings together senior-level healthcare professionals from across the healthcare spectrum with a singular goal in mind: to improve patient experience. The agenda includes programming tailored specifically for executives, administrators, IT experts, clinical trial operators and physician and nurse leaders.
5. Society for Healthcare Strategy & Market Development Connections (SHSMD)
October 13–15 | Denver
Arguably the industry’s leading conference, SHSMD Connections offers networking opportunities and expert perspectives on everything from marketing and public relations to strategic planning and business development. Attendees include more than 1,600 strategists from a wide range of hospitals and health systems, including academic medical centers, rural hospitals and children’s hospitals.
6. Healthcare Internet Conference (HCIC) (HCIC)
November 10–13 | Austin
Conferences like HCIC equip marketers to lead their organizations’ digital strategies and communicate the value of their efforts. Event participants can look forward to learning from case studies, meeting industry decision makers and networking with other healthcare professionals.
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Paul oversees client service at Casual Astronaut, working with our account management team to shape content and digital marketing strategies for clients. His nearly 20-year career in marketing and public relations ranges from healthcare to hospitality, consumer products to government relations, high-tech communications to entertainment. Paul’s worked with brands such as Nike, Disney, Johns Hopkins and Cleveland Clinic to build measurable, audience-engagement strategies.
A father to two boys, Paul usually spends his weekends at flag football games, chess tournaments, bowling leagues and coaching soccer (all of which may happen in the same Saturday). And when snow starts to fall in the mountains, he looks for any excuse to hit the slopes.