6 Must-Attend Healthcare Marketing Conferences in 2023
We’ve rounded up the most relevant healthcare marketing events of the year, from general healthcare marketing to highly specialized physician-focused summits.
By Paul Peterson
As a healthcare marketer, you’re likely tasked with appealing to a shifting patient base all while dealing with changing compliance standards and regulations. Industry events are essential for staying ahead of the curve — but not all healthcare marketing conferences are created equal. Here are six not to miss.
1. Healthcare Marketing & Physician Strategies Summit (HMPSS)
April 12–19 | Austin
In its 28th year of working to identify important physician-relationship challenges and provide solutions, HMPSS is a key event for any healthcare marketer tasked with communicating to a physician audience.
Highlight: Case studies from leading healthcare organizations offer fresh ideas and actionable strategies.
2. National Association of Cancer Center Development Officers and Public Affairs & Marketing Conference (NACCDO-PAMN)
April 24–28 | Atlanta
This annual joint conference provides an opportunity for development officers, public affairs specialists and marketers in this highly specialized field to come together with peers to gather knowledge, ideas, inspiration and best practices.
Highlight: The 2023 conference will feature more than 160 development and marketing speakers over the course of 3 days.
3. Digital Healthcare Innovation Summit (DHIS)
June 7 | Boston
The Digital Healthcare Innovation Summit brings together healthcare leaders, investors, providers, policymakers and payers.
4. Society for Healthcare Strategy & Market Development Connections (SHSMD)
September 10–12 | Chicago
Arguably the industry’s leading conference, SHSMD Connections covers it all, from marketing and public relations to strategic planning and business development. Attendees include more than 1,600 strategists from a wide range of hospitals and health systems, including academic medical centers, rural hospitals and children’s hospitals.
5. Patient Experience Symposium
September 19–20 | Boston
This unique conference brings together senior-level healthcare professionals from across the healthcare spectrum with a singular goal in mind: to improve patient experience. The agenda includes programming tailored specifically for executives, administrators, IT experts, clinical trial operators and physician and nurse leaders.
6. Healthcare Internet Conference (HCIC)
November 5–8 | Los Angeles
As budget pressures continue to demand that marketers prove the value of digital strategies, conferences like HCIC provide practical approaches to communicating ROI, all while helping strategists stay ahead of the ever-evolving digital landscape.
Highlight: Case studies, keynote presentations and in-person networking will all be on the roster of activities for HCIC’s 2022 conference.
See You There!
Are you planning to attend? We are too! We look forward to seeing you at NACCDO-PAMN in Atlanta and HCIC in Los Angeles. Let’s meet up!
Paul oversees client service at Casual Astronaut, working with our account management team to shape content and digital marketing strategies for clients. His nearly 20-year career in marketing and public relations ranges from healthcare to hospitality, consumer products to government relations, high-tech communications to entertainment. Paul’s worked with brands such as Nike, Disney, Johns Hopkins and Cleveland Clinic to build measurable, audience-engagement strategies.
A father to two boys, Paul usually spends his weekends at flag football games, chess tournaments, bowling leagues and coaching soccer (all of which may happen in the same Saturday). And when snow starts to fall in the mountains, he looks for any excuse to hit the slopes.