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Mission Control / Healthcare

6 Must-Attend Healthcare Marketing Conferences in 2022

We’ve rounded up the most relevant healthcare marketing events of the year, from general healthcare marketing to highly specialized physician-focused summits.

Healthcare Marketing Conferences 2022

By Paul Peterson

The past two years have been unlike anything else in the healthcare world, and 2022 is poised to be similar. As a healthcare marketer, you’re likely tasked with appealing to a shifting patient base all while dealing with changing compliance standards and regulations, not to mention ever-shifting pandemic concerns. Industry events are essential for staying ahead of the curve — but not all healthcare marketing conferences are created equal. Here are six not to miss.

Health & MedTech SXSW

March 11–15 | Austin

Discover how new technological advances and approaches are being applied to medicine and well-being at this portion of SXSW in Austin. The ultra-relevant topics that will be covered range from equity and patient rights to telemedicine and 3D printed body parts.

Highlight: Panels promise to be thought-provoking, with sessions like “AI Is Listening — And It Says You Have Alzheimer’s” and “How Social Media Can Combat Health Disparities.”

National Association of Cancer Center Development Officers and Public Affairs & Marketing Conference (NACCDO-PAMN)

April 25­­­–28 | Kansas City

This annual joint conference provides an opportunity for development officers, public affairs specialists and marketers in this highly specialized field to come together with peers to gather knowledge, ideas, inspiration and best practices.

Highlight: The “Virtual, Hybrid & Live Events — Where do we go from here?” panel focuses on how to engage attendees of peer-to-peer events, ticketed events and galas across different formats. And don’t miss our joint session on April 27 with The Wistar Institute, “Beyond the Grateful Patient: How to Turn Complex Science into Compelling Storytelling.”

Healthcare Marketing & Physician Strategies Summit (HMPSS)

May 16­–18 | Salt Lake City

In its 27th year of working to identify important physician-relationship challenges and provide solutions, HMPSS is a key event for any healthcare marketer tasked with communicating to a physician audience.

Highlight: Case studies from leading healthcare organizations offer fresh ideas and actionable strategies.

Society for Healthcare Strategy & Market Development Connections (SHSMD)

September 11–14 | National Harbor, MD

Arguably the industry’s leading conference, SHSMD Connections covers it all, from marketing and public relations to strategic planning and business development. Attendees include more than 1,600 strategists from a wide range of hospitals and health systems, including academic medical centers, rural hospitals and children’s hospitals.

Highlight: With speakers and presenters from a variety of other industries, SHSMD provides an opportunity for healthcare marketers to adopt best practices from entertainment executives and medical directors alike.

Patient Experience Symposium

September 19–21 | Boston

This unique conference brings together senior-level healthcare professionals from across the healthcare spectrum with a singular goal in mind: to improve patient experience. The agenda includes programming tailored specifically for executives, administrators, IT experts, clinical trial operators and physician and nurse leaders.

Highlight: “Uncovering the ‘Why’ Behind Good and Bad Patient Experiences” features learnings from Cedars Sinai Medical Center on using real-time engagement to enhance the patient experience.

Healthcare Internet Conference (HCIC)

November 7–9 | Miami

As budget pressures continue to demand that marketers prove the value of digital strategies, conferences like HCIC provide practical approaches to communicating ROI, all while helping strategists stay ahead of the ever-evolving digital landscape.

Highlight: Case studies, keynote presentations and in-person networking will all be on the roster of activities for HCIC’s 2022 conference.

See You There!

Are you planning to attend? We are too! We look forward to seeing you at HMPSS in Salt Lake City, NACCDO-PAMN in Kansas City, SHSMD in National Harbor, Maryland, and HCIC in Miami. Let’s meet up!


Paul Peterson
Paul Peterson Chief Client Officer

Paul oversees client service at Casual Astronaut, working with our account management team to shape content and digital marketing strategies for clients. His nearly 20-year career in marketing and public relations ranges from healthcare to hospitality, consumer products to government relations, high-tech communications to entertainment. Paul’s worked with brands such as Nike, Disney, Johns Hopkins and Cleveland Clinic to build measurable, audience-engagement strategies.

A father to two boys, Paul usually spends his weekends at flag football games, chess tournaments, bowling leagues and coaching soccer (all of which may happen in the same Saturday). And when snow starts to fall in the mountains, he looks for any excuse to hit the slopes.

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