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Mission Control / Healthcare

6 Must-Attend Healthcare Marketing Conferences in 2020

Discover the most relevant healthcare marketing events of the year, from general healthcare marketing to highly specialized physician-focused communications.

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By Ellen Ranta Olson

With a new year comes new challenges. As a healthcare marketer, you’re likely tasked with appealing to a shifting patient base all while dealing with changing compliancy standards and regulations. Industry events are essential for staying ahead of the curve — but not all conferences are created equal. Here are six not to miss.

Health & MedTech SXSW

March 13-17 | Austin

Discover how new technology advances and approaches are being applied to medicine and well-being at this portion of SXSW in Austin. At the heart of the conference is a deep dive into how the ecosystem of patients, providers and payers interfaces with technology.

Highlight: Panels promise to be thought-provoking, with topics like “Designing for Inclusion in Health Innovation” and “How Tech Is Transforming Healthcare, In Your Home.”

Healthcare Marketing & Physician Strategies Summit (HMPSS)

April 5-7 | Las Vegas

In its 25th year of working to identify important physician-relationship challenges and provide solutions, the Summit is a key event for any marketer tasked with communicating to a physician audience.

Highlight: Strategic marketing sessions focus on things such as learnings from Vanderbilt’s Engagement Strategies team on how marketers and clinicians can work together.

Patient Experience Symposium

May 11-13 | Boston

This unique conference brings together senior-level healthcare professionals from across the healthcare spectrum with a singular goal in mind: to improve patient experience. The agenda includes programming tailored specifically for executives, administrators, IT experts, clinical trial operators and physician and nurse leaders.

Highlight: “Reimagining Healthcare: A Patient’s Journey” will feature a round-table discussion in which a diverse panel of patients will share their own experiences.

National Association of Cancer Center Development Officers and Public Affairs & Marketing Conference (NACCDO-PAMN)

May 18-21 | Niagara-on-the-Lake, Ontario

This annual joint conference provides an opportunity for development officers, public affairs specialists and marketers in this highly specialized field to gather with peers to garner knowledge, ideas, inspiration and best practices.

Highlight: Stay a day after the official close of the conference for master classes in video storytelling and digital strategies at Roswell Park Comprehensive Cancer Center.

Society for Healthcare Strategy & Market Development Connections (SHSMD)

Sep. 13-16 | Chicago

Arguably the industry’s leading conference, SHSMD Connections covers it all, from marketing and public relations to strategic planning and business development. Attendees include more than 1,600 strategists from a wide range of hospitals and health systems, including academic medical centers, rural hospitals and children’s hospitals.

Highlight: With speakers and presenters from a variety of other industries, SHSMD provides an opportunity for healthcare marketers to adopt best practices from entertainment executives and medical directors alike.

Healthcare Internet Conference (HCIC)

November 2-4 | Los Angeles

As budget pressures continue to demand that marketers prove the value of digital strategies, conferences like HCIC provide practical approaches to communicating ROI, all while helping strategists stay ahead of the ever-evolving digital landscape.

Highlight: This year’s conference will home in on two key topics: digital marketing and data intelligence.

Are you planning to attend? We are too! We look forward to seeing you at HMPSS in Las Vegas, NACCDO in Niagara-on-the-Lake and SHSMD in Chicago. Get in touch if you’d like to meet up.

Author ellen ranta olson
Ellen Ranta Olson Senior Editor

Ellen has created content for a plethora of brands, publications and websites, ranging from The Ritz-Carlton to UT Southwestern Simmons Cancer Center. A former editor of Southwest travel magazine Dorado, she has managed content marketing programs for various destinations, including Visit Tucson, Visit Charlotte and Discover Gilbert. At C/A, she also oversees content and website design for her alma mater, the University of Arizona.

As a mom of two toddlers, Ellen’s weekends are typically spent at the park or the Phoenix Children’s Museum. In her rare solo time, she’s on a mission to run an 8-minute mile and can often be found pounding the pavement of downtown Phoenix.

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