Success, in our simple four-step process


I. Strategy

It all starts with a plan. We’ll collaborate with your team to identify your consumers and how to reach them with relevant, engaging information. Then, utilizing the best research and industry insights, we’ll create a roadmap that outlines an editorial strategy and point of view.

II. Content

Once that mission is clear, we rely on a network of subject matter experts and writers to help us produce content your audiences will actually read and share. But we don’t stop at words. Design, imagery and creative execution are crucial to establishing and upholding your brand voice. We give you the good stuff: content that converts.

III. Distribution + Engagement

It’s not enough to create great content. It needs to be seen and shared. We’ll focus on the strategy to deliver content to the right people at the right time through curated distribution channels. Think social media, search, email, blogger outreach, print, paid media and events. They all work together to help you attract customers, then keep them.

IV. Measurement

Content works — we’ll show you how. Our plan includes the desired program-specific and measurable objectives from the start, so we’ll always know the ROI and so do you. You’ll get regular reports that analyze readership and demonstrate conversions using tools like Google Analytics, Hubspot and Unbounce. And because we’re nimble, we evaluate just how well we’re doing, and then use these metrics to drive recommendations.

Our work is one giant leap for brandkind

Dorado Magazine

The Ritz-Carlton

Starwood Hotels & Resorts

Dorado Magazine

Created a luxury newsstand magazine showcasing the Southwest

The Ritz-Carlton

Curated content for Journey, a content hub focused on global travel, style and culture

Starwood Hotels & Resorts

Collaborated to create an online destination for weekend travelers

Ochsner Health System

Vanderbilt University Medical Center

OhioHealth

Ochsner Health System

Drove content-based campaigns for Louisiana’s largest healthcare system

OhioHealth

Developed a content hub guiding Ohioans to better health

University of Arizona

Phoenix Children’s Hospital Foundation

EXOS

University of Arizona

Created a storytelling website positioning UA as an academic leader in science and the arts

Phoenix Children’s Hospital Foundation

Reimagined the hospital publication with a refreshed content strategy and design

EXOS

Targeted HR professionals and Fortune 500 companies through a branded magazine >

Now that you’ve seen some of our work, you probably have questions

I know content marketing is important, but how do I get started?
Well, that’s what we’re here for! We’ll start with research and internal stakeholder interviews to see what matters most to your organization. From there, it’s all about developing an editorial strategy and brand-true point of view. Then: execution. Interested in learning more?
But I just need help with social media.
All social media begins with great content. You can only link to your product page so many times, and sharing other outlets’ content won’t help convert customers for you. We’ll help you pair carefully planned content with social media for a strategy that actually delivers.
How do I really know my investment is going to pay off?
We’re your partners. As a crucial part of our engagement, we provide ongoing reports to illustrate the ROI of any and all campaigns. We always leverage multiple analytics platforms — including Google Analytics, Google AdWords, HubSpot, Unbounce, Infusionsoft, LeadSquared, among others — to illustrate the value of your efforts with thorough data points. We’ll arm you with the numbers you need to meet leadership expectations and marketing goals.
Why should I select Casual Astronaut over another agency?
We won’t bore you with our combined years of experience or every client we’ve ever worked with. But know that we’re industry veterans, without being stuck in the old ways. We’re quick and nimble, love collaborating with clients to create fun marketing programs and, when it’s time to celebrate, we’ve got a great bar cart.
But I already have an ad agency. Where do you fit in?
Brands are foregoing the single-agency model to handle all of their marketing needs — and for good reason. Content is not traditional advertising or PR. As your content specialist, we encourage and welcome cross-agency collaboration.
Casual Astronaut helps brands develop deeper and more meaningful relationships with their customers.
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